A new study conducted by King’s Business School in partnership with Wazoku reveals how Artificial Intelligence (AI) is reshaping problem-solving on a global scale. The report indicates that nearly half (46%) of Wazoku’s extensive network of 700,000 problem-solvers, known as the Wazoku Crowd, have incorporated Generative AI (GenAI) into their workflow within the past year. This diverse group comprises professionals from various fields, including scientists, engineers, and business leaders, demonstrating AI’s widespread influence across industries.

Leveraging AI for Innovation

The findings show that 22% of participants use GenAI tools, such as ChatGPT and Claude, for over half of their idea submissions, with 8% relying on these tools for every submission. A significant portion (47%) of GenAI users employ AI specifically for generating innovative ideas, underscoring its role in supporting creative processes. According to Simon Hill, CEO of Wazoku, while GenAI fuels curiosity and exploration, it is most effective when it complements rather than replaces human ingenuity.

AI in Research and Learning

The study also revealed that 85% of respondents utilize GenAI primarily for research and learning. This makes it the most popular application among Wazoku Crowd members. Additionally, around a third of respondents use GenAI for structuring reports, writing, and performing data analysis. Professor Oguz A. Acar from King’s Business School emphasizes that the study helps clarify AI’s capabilities and limitations, as people seek to understand its impact on innovation.

Wazoku’s Commitment to AI-Driven Innovation

Wazoku collaborates with clients such as Sanofi, the Bill & Melinda Gates Foundation, and numerous government departments to crowdsource innovative ideas. To further enhance their offerings, Wazoku recently launched Jen AI, a conversational AI that integrates with their innovation management suite to streamline decision-making.

As the role of AI in problem-solving expands, these tools promise significant benefits for creativity and efficiency. However, as Simon Hill notes, AI is best used to augment human problem-solving abilities, not to replace them.